Sunday, May 26, 2013

15 Minutes Away, More Fun in Lancaster

I've been seeing a lot of billboards, posters and buses lately brandishing Lancaster Estates being 15 minutes away from either SM Mall of Asia or Ninoy Aquino International Airport.

I saw these 2 images floating around the internet proving that it is all but a direct attempt of Pro-Friends, Lancaster Estates' developer, for a misleading or probably "false and deceptive" advertising.

The photo below says that without breaking the speed limit demanded by law, you can reach Lancaster Estates from NAIA in the fastest possible  time at around 40 minutes whilst the developer claims that it would only take 15 minutes.

15 minutes away from NAIA

 The photo below says that the fastest possible time you could get to Lancaster Estates from Mall of Asia without breaking the law on its speed limit will take you to about 32 minutes. However the developer claims it would only take you in just 15 minutes.
15 minutes away from MOA
Without kidding aside, the Department of Trade and Industry might need to check this ad campaign seriously for deceptive advertising while HLURB to check if the promises or claims on this ad does not violate any of its rules and regulations.

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